Lmg Property Management
Lmg Property Management – Presentation on theme: “Lancaster Management Group Community Association Management Residential Property Management Home Owner Rental Management LMG Premier Concierge Services.”- Presentation Transcript:
1 Lancaster Management Group Community Association Management Residential Property Management Landlord Rental Management LMG Premier Concierge Services Family Owned and Operated Team: Nash Lancaster Emily Del Rosario Will McDonald
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2 MARKETING PLAN AND SALES STRATEGY MARKETING PLAN SECTION NAME SPECIFIC MARKETING VEHICLE FREQUENCY PER YEAR COST PER YEAR RESIDENTIAL OWNERSHIP SEARCH ENGINE OPTIMIZATION YEAR ROUND $10,200 PER YEAR RESIDENTIAL OWNER MAIL SEMI-YEARLY $1,400 ONCE A YEAR ADVERTISING RATE 10,000 YEARS ONCE IN 400 YEARS Advertising rates are driven by word of mouth referrals using close sales marketing tools in the LMG area of operations (eg website, mailers, etc.).
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3 Operations and Product Development Operations Strategies Lancaster Management Group will primarily deal with contractual agreements to increase customer retention rates Many of the services provided will be outsourced Product Development LMG will focus on three primary services Concierge Services Cleaning / Maintenance Services Property. LMG will start introducing more services once management has established a solid base with these services
4 Management and Organization Management LMG is made up of experienced professionals John Lancaster is a key component of LMG with almost 40 years of experience in the industry and LMG founder Nash Lancaster will use his management experience in conjunction with his current degree. Oversee LMG Jerrid Cobb has a background in maintenance and will be the point person to oversee many of these tasks. Industry flexibility is important
5 FINANCIAL PROJECTIONS WHERE ARE WE… Funding Sources Source Amount Owner Investment $50,000 Angel Investor $50,000 Bank Loan $50,000 Total Funds Committed $150,000 Total Funds Needed Funding from $195,725, Need to invest $725 We see… Use of funds Cost of goods Lease (year) $12,000 Salaries and wages (year) $80,500 Vehicle purchase (loan) $10,000 Office and computer equipment $ 20,000 Furniture and supplies $5,000 Marketing ($000), 225 Legal fees $1,000 Other $4,000 Cash (reserve for emergency fund) $50,000 Total funds needed $195,725
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Lancaster Management Group Community Association Management Residential Property Management Homeowner Rental Management Lmg Premier Concierge Services.
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