Business Strategy Manager Salary
Business Strategy Manager Salary – In this guide, you will learn everything you need to know about digital marketing salaries. We’ve used several sources to find out how much digital marketers will make in 2022.
If you’re thinking about starting a career as an online marketing professional, or you’re just curious about how much money you can make in the digital marketing industry, you’ll find a lot of value in this post.
Business Strategy Manager Salary
To make our research more meaningful we have used the common career path of a digital marketing professional as a guide (Junior Digital Marketing Expert, Digital Marketing Specialist, Digital Marketing Manager).
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The average salary of digital marketing professionals is between $40,000 and $97,000 per year. Factors affecting how much money you can earn include years of experience, skills, personal reputation, qualifications, job position, and country.
Not all digital marketing positions are equal. Marketers who have great skills and work in ‘managerial positions’ are paid more than professionals.
The average salary of a junior digital marketing professional with no experience is around $40K per year. It is the lowest paying position on the digital marketing career ladder.
An entry-level digital marketer has received formal education and is a holder of a marketing degree, master’s degree (optional), and/or digital marketing certification.
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If you are not a digital marketing degree holder, the best way to get an entry-level digital marketing job is to build the necessary skills by taking a digital marketing course.
A good course will teach you the basic and advanced concepts of online marketing and help you secure a job in the digital marketing industry.
The average salary of a digital marketing specialist is around $55K per year. A digital marketing expert is someone who has 5 to 9 years of experience in digital marketing related jobs.
Depending on the company’s structure, a digital marketing specialist works under the supervision of a digital marketing manager and leads a team of junior digital marketers.
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To become a digital marketing specialist and reach the high end of the salary you need to know how to create and execute a digital marketing strategy using one or more digital marketing channels.
The average salary of a digital marketing manager is around $90 per year. It is one of the highest paying digital marketing jobs.
A digital marketing manager is an experienced digital marketer with more than 10 years in the industry. His role is to manage all activities of the digital marketing department and manage the digital marketing team.
To become a digital marketing manager you need a wide range of skills including analytical skills, project management, and team management skills.
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Compared to the salaries of other digital marketing professionals, the salary of a digital marketing manager is high, and in some cases, it can even cross $100K per year.
But when it comes to marketing jobs in general, it’s not the highest paying job. The highest paying jobs in marketing are:
To become a CMO or Vice President of Marketing you definitely need a marketing-related degree, years of experience in management positions, and the ability to design effective online marketing strategies.
Becoming a digital marketing manager is a good starting point to eventually reach the top of the ladder.
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How much digital marketing freelancers can earn per month depends on the hourly rate and the number of hours charged per month. Typical rates are between $50 and $200 per hour.
A freelance digital marketer is a professional who has the necessary skills and knowledge to offer online marketing services to clients. Freelancers typically work from home and support their clients remotely using Skype, email, and other collaboration tools.
Unlike digital marketers who are part of a larger team, a freelancer needs a wide range of skills to meet all client needs.
Years of Experience – It’s no surprise that experience plays a major role in the money you can make. But it should be noted that working in the industry alone for years does not guarantee a high salary.
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Unlike other marketing jobs, a digital marketer needs to know how to work with digital channels and if you spend all your time specializing in just one area, it is not going to increase your salary.
For example, if you are good at SEO and over the years you become an SEO expert, the maximum salary you can earn is $68K compared to an average of $90K that a digital marketer makes.
In other words, to get a higher salary due to years in the industry, you need to experience as many digital marketing subjects as possible and not just one area.
Skills – A successful digital marketer needs to possess many skills. The more digital skills you have, the higher your salary will be.
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According to the study, the skills that can positively affect salary are social media marketing, SEM, and email marketing.
In other words, companies reward professionals who can do the full cycle of marketing (from traffic acquisition to conversion) and are not limited to a specific skill set.
Reputation – This is a factor that is often overlooked by professionals but when done right, it can make a huge difference in the salary you can earn working for a company or as a freelancer.
Reputation in this context has to do with your personal brand professionally. Digital marketers who are known and respected in the industry may charge more for their services or request a higher salary when working for a digital marketing agency.
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Country – Although digital marketing is work you can do from home and serve clients anywhere in the world, your country of residence is a factor that affects your salary or hourly rate (if you are free).
Marketers in the United States are paid more than their counterparts in other countries. To give you an idea, the average salary of a digital marketer with 5 years of experience in the US is around $70K compared to $10K in India, and around $50K per year in Berlin.
There are also salary differences within a country. People living in suburban areas earn more than those living and working in small towns or rural areas. A digital marketer working in San Francisco will earn an average of 33% more than someone working in Denver.
Job Position – As you’ll see below, salary increases as you climb the corporate ladder and depends on your job responsibilities.
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For example, a digital marketing expert who leads a team is paid more than an expert who works solo.
Also, digital marketers who have the skills and experience to combine traditional marketing with online marketing, can participate in decision-making boards and reach higher salaries.
Ability to deliver results – One difference between traditional marketing and online marketing is that everything is measurable. This means that it is easy to understand that the digital marketing campaign is profitable and ROI.
Marketers who can run profitable campaigns and provide real financial value to a company will get paid more than marketers who just do generic work.
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Keeping track of your success stories can get you a higher salary and a better position when switching jobs.
We analyzed the annual salaries of the six most popular digital marketing jobs in the United States, over the past 5 years. The study was based on the data provided
Watch the short animated video to find the highest paying digital marketing job for 2022.
Pursuing a digital marketing career is a great choice. All types of digital marketing related jobs are in increasing demand and this is expected to continue for years to come. The world’s economy is moving online and companies will have a great need for digital marketing experts.
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As you’ve seen, not all digital marketing positions are equal. Marketers with a wide range of skills are paid more than ‘one area’ specialists.
When you start as a junior digital marketer, your average salary will be around $40K per year and as you climb the ladder, you can reach a maximum that is around $90K per year.
If you want to earn a 6 figure salary then you need to get out of the digital marketing space and pursue managerial positions. This will give you the opportunity to eventually become a chief marketing officer or marketing manager.
As a digital marketing professional, you also have other choices that can potentially earn you a higher salary. You can become a freelancer or start a digital marketing agency and run your own online business.
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Do not forget that the most important factor that can affect your salary or income (when you are running your own business), is the ability to deliver results.
Digital marketing is about making money and if you can do it for your employer or client, then everything else (qualifications, experience, etc.) is secondary.
Alex Chris is a digital marketing consultant, author, and teacher. He has more than 18 years of practical experience with SEO and digital marketing. Alex holds an MSc in eCommerce and has consulted with Fortune 500 companies in various industries. He blogs regularly about SEO and digital marketing, and his work has been referenced by leading marketing websites.
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